![]() Guests who try the oil in their rooms are more likely to be intrigued and visit the spa for a full grow-and-glow facial. QR codes have been introduced to enhance the programme, providing information about the beauty brands used and introducing guests to spa specialists who personalise and humanise the experience. The pilot in-room programme offers guests a mask and a travel-sized detox eye-brightening rollerball oil, chilled in the fridge for a cooling effect on puffy areas. Casa Ciprani in New York City sees minibar beauty as an upselling opportunity for its on-site spa. Guests find it worthwhile to spend a few extra dollars for an enriching experience, especially compared to the high prices of traditional minibar offerings. ![]() Hardesty believes that approachable prices, around the $15 range, create a sweet spot for minibar extras such as beauty products. The Thompson Hotel in Austin is considering expanding its range of beauty products and skin kits in all room categories, but the managing director, Nate Hardesty, highlights the need for more sales data before making significant investments. ![]() The response to minibar beauty programmes has been overwhelmingly positive. The Thompson initiative resonates with Austin’s reputation as a vibrant party city, offering a “detox”-like experience to its guests. Guests can follow step-by-step guidance from a coach or even opt for a live personal instruction session. The skin kit includes a QR code that grants access to a pre-recorded instructional video. The mini-bar offers a Seven-Minute Makeover Mask from Skin Authority for $15, while the suites provide an ATX Chill Skin Kit at a higher price point. Guests can now scan QR codes to access online ordering for wellness products and experiences. The Thompson Hotel in Austin, Texas, has taken the concept of wellness upsells to the next level by integrating technology. Priced at $30 per kit, it provides an affordable alternative to a traditional trip to the spa. The minibar Prairie Glow kit offers guests a multi-step skincare routine with detailed instructions. Olsen has collaborated with Fargo to create a co-branded range using Eminence products. Emily Olsen, director of lifestyle at the hotel, emphasises the importance of bringing a local feel into the guest experience. The boutique Jasper Hotel in Fargo, North Dakota, without a spa of its own, has found a unique way to provide relaxation opportunities with a local touch. This collaboration enhances the overall guest experience and ensures a premium selection of beauty offerings. The luxury French skincare brand Biologique Recherche has also made its products available in both the spa and RoomBar. Partnerships and collaborations enhance the experienceĮquinox Hotels has partnered with renowned New York City-based plastic surgeon Lara Devgan to offer facials at its spa. ![]() On average, RoomBar generates a monthly revenue of around $55,000. This shift in revenue is a testament to the rising significance of beauty products in the hospitality sector. Ara Patterson, vice-president of food and beverage and spa at Equinox Hotels, reveals that beauty products alone contribute 60% of RoomBar’s revenue. With a wide selection of up to 80 items, including standard snacks and beverages, RoomBar has become a revenue-generating highlight. ![]() Recommended ReportsĮquinox Hotels in New York City has taken the lead in this transformation by introducing RoomBar, a one-stop shop for beauty products and nutritional supplements in guest rooms. This shift reflects the growing demand for wellness and self-care experiences within the hotel industry. Minibars, traditionally stocked with crisps and beer, are now undergoing a makeover of their own by offering beauty products to guests. The hospitality industry is witnessing a trend of hotel facelifts, and it’s not just the physical renovations. The revenue generated by beauty products in the RoomBar has now matched the revenue of food and beverage retail. Innovative hotels are revolutionising the concept of minibars by introducing in-room beauty products. Beauty product minibars boost hotel profits ![]()
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